BusinessAudience

Canonical URL: http://schema.org/BusinessAudience

Thing > Intangible > Audience > BusinessAudience

A set of characteristics belonging to businesses, e.g. who compose an item's target audience.

Usage: Between 10 and 100 domains
PropertyExpected TypeDescription
Properties from BusinessAudience
numberOfEmployees QuantitativeValue The number of employees in an organization e.g. business.
yearlyRevenue QuantitativeValue The size of the business in annual revenue.
yearsInOperation QuantitativeValue The age of the business.
Properties from Audience
audienceType Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea AdministrativeArea The geographic area associated with the audience.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL 		The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL 		An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL 		Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
url URL URL of the item.

Schema Version 3.2