IndividualProduct

Canonical URL: http://schema.org/IndividualProduct

Thing > Product > IndividualProduct

A single, identifiable product instance (e.g. a laptop with a particular serial number).

Usage: Between 10 and 100 domains

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'IndividualProduct' is mentioned in layer: core

Property	Expected Type	Description
Properties from IndividualProduct
`serialNumber`	Text	The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.
Properties from Product
`additionalProperty`	PropertyValue	A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org. Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`audience`	Audience	An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
`award`	Text	An award won by or for this item. Supersedes awards.
`brand`	Brand or Organization	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
`category`	Text or Thing	A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
`color`	Text	The color of the product.
`depth`	Distance or QuantitativeValue	The depth of the item.
`gtin12`	Text	The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
`gtin13`	Text	The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details.
`gtin14`	Text	The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
`gtin8`	Text	The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
`height`	Distance or QuantitativeValue	The height of the item.
`isAccessoryOrSparePartFor`	Product	A pointer to another product (or multiple products) for which this product is an accessory or spare part.
`isConsumableFor`	Product	A pointer to another product (or multiple products) for which this product is a consumable.
`isRelatedTo`	Product or Service	A pointer to another, somehow related product (or multiple products).
`isSimilarTo`	Product or Service	A pointer to another, functionally similar product (or multiple products).
`itemCondition`	OfferItemCondition	A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
`logo`	ImageObject or URL	An associated logo.
`manufacturer`	Organization	The manufacturer of the product.
`material`	Product or Text or URL	A material that something is made from, e.g. leather, wool, cotton, paper.
`model`	ProductModel or Text	The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
`mpn`	Text	The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
`offers`	Offer	An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
`productID`	Text	The product identifier, such as ISBN. For example: `meta itemprop="productID" content="isbn:123-456-789"`.
`productionDate`	Date	The date of production of the item, e.g. vehicle.
`purchaseDate`	Date	The date the item e.g. vehicle was purchased by the current owner.
`releaseDate`	Date	The release date of a product or product model. This can be used to distinguish the exact variant of a product.
`review`	Review	A review of the item. Supersedes reviews.
`sku`	Text	The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
`weight`	QuantitativeValue	The weight of the product or person.
`width`	Distance or QuantitativeValue	The width of the item.
Properties from Thing
`additionalType`	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
`alternateName`	Text	An alias for the item.
`description`	Text	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity.
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`url`	URL	URL of the item.

Acknowledgement

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Examples

Example 1

Without Markup Microdata RDFa JSON-LD

<div>
ACME Racing Bike in black (2008). ACME Racing Bike, bought 8/2008, almost new, with
a signature of Eddy Merckx on the frame.
</div>

We use the IndividualProduct type when we are concerned with the specific item,
rather than a set of indistinguishably similar items.
<div itemscope itemtype="http://schema.org/IndividualProduct" itemid="#product">
 <link itemprop="additionalType" href="http://www.productontology.org/id/Racing_bicycle" />
 <span itemprop="name">ACME Racing Bike in black (2008)</span>
 <span itemprop="description">ACME Racing Bike, bought 8/2008, almost new, with a signature of
Eddy Merckx on the frame.</span>
</div>

We use the IndividualProduct type when we are concerned with the specific item,
rather than a set of indistinguishably similar items.
<div  typeof="IndividualProduct" resource="#product">
 <link property="additionalType" href="http://www.productontology.org/id/Racing_bicycle" />
 <span property="name">ACME Racing Bike in black (2008)</span>
 <span property="description">ACME Racing Bike, bought 8/2008, almost new, with a signature of
Eddy Merckx on the frame.</span>
</div>

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@id": "#product",
  "@type": "IndividualProduct",
  "additionalType": "http://www.productontology.org/id/Racing_bicycle",
  "description": "ACME Racing Bike, bought 8/2008, almost new, with a signature of Eddy Merckx on the frame.",
  "name": "ACME Racing Bike in black (2008)"
}
</script>

Schema Version 3.2